In chapter one it talks about the two types of communication models the transmission model and the cultural model. Out of the two models the transmission model seems to be the easiest to comprehend. The source, message, and receiver are the three basic ideas in the transmission model. With these three sources it can be used in any form of communication.
The cultural model is more in depth compare to the transmission model. The cultural model deals with communicating among different kind of ethnicities, beliefs, genders, and etc. When people have diverse backgrounds and are communicating with each other, it may be hard for both crowds to understand the main point of the message. For example, if the sender is trying to get their message across to the receiver and he/she do not comprehend. The sender might have to try and reword it in order for the receiver to see eye-to-eye with the them.
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